Hospitality Technology: Why Southern Classic Chicken is Betting Big on the Drive-Thru In an interview with Hospitality Technology, Southern Classic Chicken’s Vice President of Brand Operations Tom Gerdes discussed the rapidly growing Louisiana-based fried chicken franchise’s innovative drive-thru approach. The recently unveiled... Our Story A ‘Southern Classic’ is born Leon Fanning wasn’t so much in a pickle as he was at a crossroads.

Context Explanation

He and his young family had just moved back home from out of the country, and he wanted to expand his business. But not necessarily the CPA business he’d been trained for and was good at. He wanted to crunch something besides numbers. Maybe chicken?

Insight Material

It was the early 1970s and fried ... Order Ahead at Southern Classic Chicken. Place Orders Online or on your Mobile Phone. Skip the Line®.